COSIDOS UNIDOS

ADV3410: Hispanic Marketing, Final Project

A class project where we created a meal kit brand for U.S. Hispanic communities—think HelloFresh, but rooted in culture. I served as the Sales Promotion Director, helping shape the brand voice, marketing strategy, and pitch deck with a focus on connection, nostalgia, and authentic Latin flavors. I led the development of culturally relevant promotions like referral programs, loyalty rewards, and launch discounts to boost brand awareness and customer retention. This experience allowed me to apply strategic thinking and collaboration while learning how to market meaningfully to a specific audience.